Okay, I have to admit it: I have gone from horrified fascination to being really quite enthralled by this guy and his column. A good excerpt today:

Freaky mergers: "1. Xerox and Wurlitzer. (They're going to make reproductive organs) 2. Fairchild Electronics and Honeywell computers. (The new company will be called Fairwell Honeychild) 3. Polygram Records, Warner Brothers and Keebler. (The new company will be called Poly-Warner-Cracker.)"